Media Relations Summit: Expanding the Value of PR in the Digital Age, May 2009, NYC
More than 45 top journalists and over 120 speakers shared new breakthroughs in media relations techniques and technologies from top communicators at the largest, and most influential media event in the nation. Get the tools needed in the digital age to achieve greater visibility and impact.
MR09-000 | | Full Set on CD Includes all 50 sessions on mp3 CD. Mail order only. Audio CDs: 1 | | | | $325.00
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MR09-100 | | PR Technology Update: Advanced SEO Strategies Speakers: Sarah Skerik Audio CDs: 1 | | | | $15.00
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MR09-110 | | Welcome: Jim Sinkinson & Keynote Dan Rather: The Future of the News: Can It Still Tell Truth to Power? Speakers: Dan Rather, Jim Sinkinson Audio CDs: 1 | | | | $15.00
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MR09-120 | | Keynote Panel: Making the Business Case for PR in Tight Economic Times Speakers: Annie Howell, Cos Mallozzi, Kelly Vanasse, Gary Stockman Audio CDs: 1 | | | | $15.00
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MR09-130 | | PR Technology Update: Tying PR to the Bottom Line: Exciting New Tools for Monitoring, Measuring and Analyzing Our Impact and Value Speakers: Bill Wagner Audio CDs: 1 | | | | $15.00
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MR09-131 | | The Power of Corporate Blogs: New Examples of Excellence Speakers: Jennifer Cisney, Lacy Kemp, Debbie Weil Audio CDs: 1 | | | | $15.00
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MR09-132 | | How PR Can and Should Take the Lead in Branding Speakers: David Warschawski Audio CDs: 1 | | | | $15.00
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MR09-133 | | What to Measure: How to Uncover Your Organization’s PR Value System — and Delight the C-Suite Speakers: Mark Weiner Audio CDs: 1 | | | | $15.00
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MR09-134 | | How to Create an Irresistable Elevator Pitch That Rivets Editors’ Attention Speakers: Michael Smart Audio CDs: 1 | | | | $15.00
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MR09-141 | | PR’s New Role in Digital Marketing Speakers: Ed Garsten, Michael Brito, Gary Wells Audio CDs: 1 | | | | $15.00
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MR09-142 | | Secrets of Working with Freelance Journalists Speakers: Dan Beeson, Abby Ellin, Perry Garfinkel, Judy Mandell, Coeli Carr Audio CDs: 1 | | | | $15.00
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MR09-143 | | Microblogging: To Tweet or Not to Tweet? That is the Question Speakers: James E. Lukaszewski Audio CDs: 1 | | | | $15.00
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MR09-144 | | Real-World Techniques for Measuring Social Media PR Speakers: Katie Paine, Rob Key Audio CDs: 1 | | | | $15.00
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MR09-145 | | Placing Stories in Major News Weeklies Speakers: Romesh Ratnesar, Mark Miller, Cristina Lindblad Audio CDs: 1 | | | | $15.00
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MR09-151 | | Top Bloggers Reveal What PR Needs to Know about Their World Speakers: Dan Patterson, John Biggs, Peter Kafka, David Kiley Audio CDs: 1 | | | | $15.00
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MR09-152 | | PR Masters Speak Out: How to Develop Long-Term Relationsips with the Media Speakers: Bruce Zanca, Erica Sokolof, Jane Mazur, William Kula Audio CDs: 1 | | | | $15.00
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MR09-153 | | Lightning Response: Surviving the First 48 Hours of Crisis Speakers: Glen Nowak, Michael Fineman, Mike Lawrence, Wesly P. Miller IV Audio CDs: 1 | | | | $15.00
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MR09-154 | | What Journalists Now Demand from Your Corporate Website Speakers: Deborah Meany, Ibrey Woodall Audio CDs: 1 | | | | $15.00
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MR09-155 | | Leveraging Wires, Syndicates & News Services to Achieve Nationwide Coverage Speakers: Mark Egan, Michael Reid, Ray Hennessey, Kevin Shinkle Audio CDs: 1 | | | | $15.00
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MR09-161 | | Using Social Networking Sites to Spread Your Messages Speakers: Chuck Hester, John Bracken, Marc Monseau Audio CDs: 1 | | | | $15.00
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MR09-162 | | Underdog PR: How to Take on Goliath… and Win Speakers: Alex Fedorak, Harry Medved, Nancy Brenner Audio CDs: 1 | | | | $15.00
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MR09-163 | | Promoting and Branding Your Experts in the Media Speakers: Fern Reiss, Pam Gilcrist, Heidi Krupp-Lisiten Audio CDs: 1 | | | | $15.00
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MR09-164 | | Teaching Your Execs to Love and Master the Press Interview Speakers: Jon Greer Audio CDs: 1 | | | | $15.00
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MR09-165 | | Inside the Newsroom: Pitching the Nation’s Top Newspapers Speakers: Scott Hensley, Eli Reyes, Phyllis Furman, Michael Musto Audio CDs: 1 | | | | $15.00
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MR09-170 | | Bulldog Awards and Keynote Presentation Speakers: Peter Wengryn, President & CEO, VMS Audio CDs: 1 | | | | $15.00
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MR09-200 | | PR Technology Update: Web 3.0 – Hype vs. Reality Speakers: Peter Granat Audio CDs: 1 | | | | $15.00
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MR09-220 | | PR Technology Update: New Creativity in Corporate Video: Take Advantage of Exploding Opportunities — from Social Networks to Traditional Media Larry Thomas Speakers: Larry Thomas Audio CDs: 1 | | | | $15.00
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MR09-221 | | New Tools for Communicating Directly with Customers Speakers: Morgan Johnston, Christi Day, Helen Malani Audio CDs: 1 | | | | $15.00
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MR09-222 | | Why Your Company Should Double Its PR Spending in A Recession Speakers: Mark Raper, Michael Kempner, Steve McKee Audio CDs: 1 | | | | $15.00
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MR09-223 | | How to Work A Room Like A Master (Even If You’re A Wallflower) Speakers: Jane Gertler Audio CDs: 1 | | | | $15.00
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MR09-224 | | PR Writing for Search Engine Optimization: One-Hour Boot Camp Speakers: Jon Wuebben Audio CDs: 1 | | | | $15.00
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MR09-225 | | Editors Reveal How to Get Featured in Leading Women’s Magazines Speakers: Darcy Jacobs, Alison Brower, Carla Levy, Jennifer Cook, Dana White Audio CDs: 1 | | | | $15.00
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MR09-230 | | Keynote: How to Make Friends at the New York Times Speakers: Tara Parker Pope, Andrew Ross Sorkin and Saul Hansell Audio CDs: 1 | | | | $15.00
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MR09-231 | | Designing An Advanced Social Media Strategy Speakers: Lindsay Lebresco, Drew McGowan, Sally Falkow, Brian Solis Audio CDs: 1 | | | | $15.00
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MR09-232 | | Using Multimedia PR to Score Breakout Media Coverage Speakers: Ephraim Cohen, Corinne Kovalsky, Albert Maruggi Audio CDs: 1 | | | | $15.00
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MR09-233 | | Uncovering the Potential of PR to Drive Sales Speakers: Bill Wagner Audio CDs: 1 | | | | $15.00
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MR09-234 | | Creativity Unlimited: How to Supercharge Your Brainstorming Sessions Speakers: Doug Dome, Peter Cumbo Audio CDs: 1 | | | | $15.00
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MR09-235 | | Take It to the Airways: Working with Leading Broadcast Outlets Speakers: Robert Smith, Linsey Davis, Nayeli Chavez-Geller, Lauren Petterson Audio CDs: 1 | | | | $15.00
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MR09-241 | | Building an Online Influencer Campaign: Working with Marketing to Drive Blogger Engagement Speakers: Daryl McCullough, Bryan McCleary, Craig Howe, Charles Harris Audio CDs: 1 | | | | $15.00
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MR09-242 | | Secret Weapon for PR: How to Harness the Reach and Impact of Radio Speakers: Charlie Kaye, Tim Scheld, Natalie Batos Vacca, Richard Strauss Audio CDs: 1 | | | | $15.00
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MR09-243 | | Using Research, Surveys and White Papers to Generate Media Coverage Speakers: Michele Kling, Terry Corallo, Sandra Fathi Audio CDs: 1 | | | | $15.00
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MR09-244 | | Best Habits of Highly Effective Corporate Spokespeople Speakers: Harvey Greisman, Robert Christie, Matthew Messinger, Mary Mears Audio CDs: 1 | | | | $15.00
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MR09-245 | | Journalists Speak Out: How to Develop Long-Term Relationships with the Press Speakers: Seth Porges, Robert Hordt, Jonathan Clark, Joanna Saltz Audio CDs: 1 | | | | $15.00
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MR09-251 | | New Techniques for Supercharging The News Release in a PR 2.0 World Speakers: Michael Pranikof, Laura Sturaitis Audio CDs: 1 | | | | $15.00
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MR09-252 | | Proven Thought-Leadership Strategies: Increase Credibility for Your Company Speakers: Rachel Konrad, Don Campbell, Michael Perna Audio CDs: 1 | | | | $15.00
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MR09-253 | | PR Tech Throwdown: How to Choose the Best Media Relations Management System Speakers: Ted Skinner, Steve Shannon, Kye Strance, Vanessa Bugasch, Jacques Gautreaus Audio CDs: 1 | | | | $15.00
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MR09-254 | | Mastering SEO, Google AdWords and Other Search Tools to Increase Visibility Speakers: Howie Jacobson, Bill Barnes, Lee Odden Audio CDs: 1 | | | | $15.00
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MR09-255 | | Working with Major-League Business Media Speakers: Hannah Clark, Robert Lenzner, Stephanie Mehta, Gregory Morcroft Audio CDs: 1 | | | | $15.00
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