MR08-1504

Writing the Irresistible Pitch Letter

Speakers: Larry Meltzer, Ken O'Quinn

Audio CDs: 1

Audio CD

$15.00

$15.00

CAF14-206

Climate Communications: From Research to Practice

Speakers: Celinda Lake, President, Lake Research Partners; Francesca Koe, Director of Campaigns, NRDC; Caroline Hodge, Research Manager, ecoAmerica; MODERATOR: Meighen Speiser, Chief Engagement Officer, MomentUs, ecoAmerica

Climate change is not a narrow issue, yet it concerns a narrow population. We must reach beyond the “base” – to conservatives, rural, communities of color – all Americans. Opinion surveys show concern for health, economy, public safety, infrastructure, and energy security – yet low concern for climate change. The implications of climate in individual and community well-being requires that communicators mainstream the issue as a driving factor in health, safety, security, prosperity, and community for all. There is opportunity to advance Americans’ engagement on climate by drawing these issues together and aligning with the center of American values. This session features experts in social science research, marketing research, and public opinion polling, and advocates who have used these tools to develop and deploy programs and communications to move Americans into action on climate.

MP3

$10.00

$10.00

MR08-1602

Making Complex Narratives Visual: Telling Your Story in Video

Speakers: Christine Deerin, Sheri Baer

MP3

$12.00

$12.00

NPSG12-200

Plenary: Places for People: How Transportation Choices, Infill Development and Good City Design Can Reshape our Communities

Speakers: Shelley Poticha, Director, Office of Sustainable Housing and Communities, U.S. HUD; Janet Attarian, Project Director, Streetscape and Sustainable Design Program; Sustainability Coordinator, Chicago Department of Transportation; Meea Kang, President, Domus Development, LLC; President, California Infill Builders Association

The plenary highlights the important role that federal investments in housing and transportation choices can play in supporting sustainable communities across the country. It also features examples from Chicago to California, where local leaders and developers have increased transportation choices, created a more pedestrian-focused environment, and made infill development a reality — bringing affordable housing and essential services closer together for the people who live there, especially those most in need.

Audio CDs: 1

Audio CD

$15.00

$15.00

MR08-1402

Using Online Audio/ Video to Present Your Organization's Story

Speakers: Albert Maruggi, Stacie Bright, Greg Radner

MP3

$12.00

$12.00

MR08-200

KEYNOTE #3: "The Future of Social and Consumer-Generated Media"

Speakers: Robert Scoble

Audio CDs: 1

Audio CD

$15.00

$15.00

MR08-1603

Measuring the Effects of Integrated Marketing Communications

Speakers: William J Comcowich, Sean D

Audio CDs: 1

Audio CD

$15.00

$15.00

MR08-1203

Best Practices of Highly Effective Corporate Spokespeople

Speakers: Staci Slaughter, Hani Durzy

MP3

$12.00

$12.00

MR08-110

KEYNOTE #2: "The Future of PR: New Technologies Will Change the Way We Communicate"

Speakers: Duncan Wardle

MP3

$12.00

$12.00

MR08-721

How PR Can Navigate Today's New Marketing Milieu

Speakers: Frank X, Shaw, Dr Georg Kolb

Audio CDs: 1

Audio CD

$15.00

$15.00

MR08-1601

Secrets of Increasing Traffic to Your Corporate Website

Speakers: Brian Kaminski, Lee Oddin, David Hulme

MP3

$12.00

$12.00

MR08-724

Radio Unbound: Supercharging Your Campaigns on AM, FM, XM

Speakers: Kevin Straley, Jared Sarbu, Richard Strauss

MP3

$12.00

$12.00

MR08-1404

Ten Seconds to Succeed or Die: Phone Pitches that Rivet Editors' Attention

Speakers: Michael Smart

Audio CDs: 1

Audio CD

$15.00

$15.00

Subtotal

$172.00