NPSG12-151

EPA's Building Blocks: Lessons Learned from a Year of Tool Development & Delivery

Speakers: Kevin Nelson, AICP, Senior Policy Analyst, Office of Sustainable Communities, U.S. EPA; Chris Duerksen, Managing Director, Clarion Associates; Sue Schwartz, AICP, Director of Planning and Community Development, City of Greensboro, SC; Frank Williamson, Alderman, City of St. Louis, MO

In 2011, the EPA's Office of Sustainable Communities created the Building Blocks for Sustainable Communities Program to develop smart growth and sustainability tools that could be delivered to communities in a short term and targeted manner. Given the range of issues facing communities to implement smart growth, the toolbox created from this program aims at to achieve: walkable communities, a reduction in vehicle miles travelled, and protection of land and water resources. This session reviews the development of this program, its intended impact and focus on tool delivery and implementation.

MP3

$20.00

$20.00

MR08-1204

How PR Can Ignite Dynamic Product Launches

Speakers: Christopher Horner, Stacie Bright

Audio CDs: 1

Audio CD

$15.00

$15.00

APSA_NY13-306

University Forum: Shakespeare’s “Othello”

Speakers: Stanley J. Coen, Robert Brustein, Michael Wood, Paul Schwaber

Robert Brustein, Professor Emeritus of English at Harvard; Founder of the Yale Repertory and American Repertory Theatres, playwright, author (“The Tainted Muse: Prejudice and Presumption in Shakespeare and His Time”), and recipient of the National Medal of Arts, talks about: how easily the forces of good can be overwhelmed by the forces of evil, Iago as a new kind of image in literature, and the embodiment of a world without a vigilant God. Michael Wood, Charles Barnwell Straut Class of 1923 Professor of English and Comparative Literature, at Princeton, author (“Shakespeare”), critic (New York and London Reviews of Books), will talk about how language works in “Othello” as a means of seduction and almost becomes a character in its own right.

MP3

$20.00

$20.00

MR08-833

Working with Law Firms During a Crisis to Win the War of Words

Speakers: Joe Carberry, Lori Teranishi, Sam Singer

MP3

$12.00

$12.00

MR08-832

What Journalists Want from Your Corporate Website

Speakers: Ibrey Woodall, Chris Bechtel

MP3

$12.00

$12.00

MR08-725

How to Get Featured in Leading Lifestyle Media

Speakers: Dale Conour, Bruce Kelley, Aaron Britt

MP3

$12.00

$12.00

MR08-1405

Riding the Airwaves: Pitching Top Broadcast Outlets

Speakers: Akilah Monifa, Richard Gonzalez, Sandra Thomas, Terry Conway

MP3

$12.00

$12.00

MR08-945

Inside the Newsroom: Pitching Daily Newpapers

Speakers: Jesse McKinley, Nancy Blair, Don Clark, David Satterfield

MP3

$12.00

$12.00

MR08-1502

The Changing Face of News-and PR Opportunities-in an Online Age

Speakers: Mark Manoff, Dave Remund, Doug Bailey

MP3

$12.00

$12.00

CAF14-104

Interactive Mapping Tools for Engaging the Community in Local Adaptation Efforts

Speakers: Charlie Knox, AICP, Principal, PlaceWorks; Breece Robertson, National GIS Director, Trust for Public Land; Amy Anderson, Director of Planning Services, Placeways LLC; MODERATOR: Robert Matthews, Goedesign Practice Manager, Esri, Inc.

Meeting climate adaptation challenge must occur at the local level. Many of the planning approaches for adaption require using geospatial analyses and tools. Through this session attendees will learn about multiple GIS tools for modeling and visualizing the impacts of a changing climate on ecosystems and human infrastructure, improving decision making and engaging the public in adaptation planning and monitoring. Among the uses of GIS discussed are spatial assessment of sustainability programs such low impact development landscaping, active use of rooftops for energy and food production, the interactive engagement of the community in assessing adaption implications, conservation planning tools that provide a vision for urban resilience, and geoplanning tools to create, analyze and report on alternative planning scenarios At the conclusion of the session, attendees have a better understanding of the variety of tools and information available to them and how those resources might be used to address their local climate-change adaptation needs.

MP3

$10.00

$10.00

MR08-1202

Getting Personal: Telling Your Story in Social Media: Facebook, Linkedin and More

Speakers: Lee Aase, Chuck Hester, Valerie Jennings

MP3

$12.00

$12.00

MR08-1504

Writing the Irresistible Pitch Letter

Speakers: Larry Meltzer, Ken O'Quinn

MP3

$12.00

$12.00

MR08-1501

How PR Can Get a Fair Share of the Budget in a Web 2.0 World

Speakers: Jodi Baumann, Dave Black

MP3

$12.00

$12.00

CAF14-203

Working With Urban-Rural Perspectives to Create Regional Climate Resiliency

Speakers: Leslie Bryan, Watershed/Climate Stewardship Coordinator, Western Shasta Resource Conservation District; Bob Rynearson, Land Department Manager, WM Beaty and Associates; Christina Mai, Watershed Program Manager, Hydrologist, Shasta Trinity National Forest; Gwen Griffith, DVM, Program Director, Program Director, Policy and Planning, Cumberland River Compact; Curriculum Director, Climate Solutions University; MODERATOR: Minnie Sagar, Multi-media Storyteller, Meenakshi Media

Rural underserved communities of far northern California are at the forefront of addressing climate related impacts to our natural resources. Leaders in five counties are participating in adaption efforts in various stages of planning and implementation within their communities and as a region. Climate risks to the far northern region include impacts to water supply and quality, unreliability of hydroelectric power generation, shifting socioeconomic and public health concerns. The importance of rural natural infrastructure is not fully realized by the downstream urban interest receiving the ecosystem services provided. Correcting this urban-rural disconnect is crucial to identification of solutions. This session highlights implementation efforts in the far northern region and initiate a statewide dialogue about how to bridge urban-rural adaptation efforts to sustain our states most valuable water forests and related economic resources.

MP3

$10.00

$10.00

MR08-1300

LUNCHEON KEYNOTE #4: "Do it Wrong Quickly: What Corporations Need from PR in Today's Transforming Marketplace"- Mike Moran

MP3

$12.00

$12.00

MR08-1603

Measuring the Effects of Integrated Marketing Communications

Speakers: William J Comcowich, Sean D

MP3

$12.00

$12.00

MR08-1505

Journalists Speak Out: How to Develop Long-Term Relationships with the Press

Speakers: Erika Brown, Wayne Cunningham, Steve Symanovich

MP3

$12.00

$12.00

MR08-721

How PR Can Navigate Today's New Marketing Milieu

Speakers: Frank X, Shaw, Dr Georg Kolb

MP3

$12.00

$12.00

Subtotal

$231.00