| | | NPSG13-115 | | A Nation of Vibrant Communities: Through the Lens of Urban Trees Speakers: Kate Corwin, Founder, Green Works Kansas City; Nancy Hughes, Executive Director, California Urban Forests Council; David Rouse, AICP, ASLA, PP, LEED AP, Principal, SRT | Wallace Roberts & Todd, LLC. Moderator: Phillip Rodbell, Program Specialist, Urban and Community Forestry, USDA Forest Service Northeastern Area It is our nature to want it all: healthy, attractive communities to live, work and play in, good jobs, more equitable distribution of resources, clean air and water. Should these be out of reach for us in our cities and towns? 25 diverse national leaders (from planning, water, forestry, local government and other sectors) didn’t think so when they converged in 2011 to create “Vibrant Cities: A Call to Action,” advocating for improved urban forests and green infrastructure to create more resilient and green communities. Building on their recommendations, the Sustainable Urban Forests Coalition, a multi-disciplinary network of green community advocates, is now coordinating its members, innovators and stakeholders to help drive change from the neighborhood up. This session showcases how non-traditional partners integrate urban trees into local, regional and national projects and campaigns. They showcase snapshots of their work in communities (all sizes), weaving in water quality, social equity and more. | | MP3 | | $10.00 | | $10.00 | |
| | | NPSG13-139 | | Communications as a Campaign: Better Planning to Achieve Real Results Speakers: Jason Barron, Public Affairs Director, Office of Mayor Mark Mallory, Cincinnati, OH; Dani Simons, Principal, Sustainable Streets Marketing and Communications. Moderator: Elisa Ortiz, Deputy Director of Government Affairs and Outreach, Smart Growth America (3.5 hour session) Good planning is NOT the most important part of creating successful sustainability projects. Excellent public communication is one of the most important tools you have in building long-lasting sustainability in your community and region (and in keeping your plan off the proverbial shelf). But if you're running around without any sort of communications strategy - or campaign plan - you're wasting your time. Listen as communications and campaign experts as well as local practitioners share their experiences in planning for, sometimes stumbling through, and ultimately succeeding in their communications efforts. Be guided through a basic campaign planning process and learn how to build the bones of your own strategic communications plan. | | MP3 | | $25.00 | | $25.00 | |
