| | | NPSG13-139 | | Communications as a Campaign: Better Planning to Achieve Real Results Speakers: Jason Barron, Public Affairs Director, Office of Mayor Mark Mallory, Cincinnati, OH; Dani Simons, Principal, Sustainable Streets Marketing and Communications. Moderator: Elisa Ortiz, Deputy Director of Government Affairs and Outreach, Smart Growth America (3.5 hour session) Good planning is NOT the most important part of creating successful sustainability projects. Excellent public communication is one of the most important tools you have in building long-lasting sustainability in your community and region (and in keeping your plan off the proverbial shelf). But if you're running around without any sort of communications strategy - or campaign plan - you're wasting your time. Listen as communications and campaign experts as well as local practitioners share their experiences in planning for, sometimes stumbling through, and ultimately succeeding in their communications efforts. Be guided through a basic campaign planning process and learn how to build the bones of your own strategic communications plan. | | MP3 | | $25.00 | | $25.00 | |
| | | NPSG13-133 | | Infrastructure Finance; Innovative Tools for Challenging Times Speakers: Matthew Lesh, Transportation Program Specialist, U.S. Department of Transportation; John Williams, Chairman and CEO, Impact Infrastructure, LLC. Moderator: Lee Sobel, Real Estate Development and Finance Analyst, Office of Sustainable Communities, U.S. EPA. This session provides an overview of the types of infrastructure needs typically associated with infill and transit-oriented development, the challenges involved in paying for this infrastructure, key infrastructure finance terms and tools, and the process of formulating a successful infrastructure funding and financing strategy. Infrastructure and community facilities often need to be in place before new private development can occur – either because additional infrastructure is required to support new uses or, in a place with a weak real estate market, to make a location more attractive for developers, new residents and employers. Although communities often struggle to pay for such infrastructure, the long-term economic benefits are too great to pass up. Listen and learn about how communities are thinking outside the box when it comes to new infrastructure finance methods. | | MP3 | | $10.00 | | $10.00 | |
