| | | NPSG13-139 | | Communications as a Campaign: Better Planning to Achieve Real Results Speakers: Jason Barron, Public Affairs Director, Office of Mayor Mark Mallory, Cincinnati, OH; Dani Simons, Principal, Sustainable Streets Marketing and Communications. Moderator: Elisa Ortiz, Deputy Director of Government Affairs and Outreach, Smart Growth America (3.5 hour session) Good planning is NOT the most important part of creating successful sustainability projects. Excellent public communication is one of the most important tools you have in building long-lasting sustainability in your community and region (and in keeping your plan off the proverbial shelf). But if you're running around without any sort of communications strategy - or campaign plan - you're wasting your time. Listen as communications and campaign experts as well as local practitioners share their experiences in planning for, sometimes stumbling through, and ultimately succeeding in their communications efforts. Be guided through a basic campaign planning process and learn how to build the bones of your own strategic communications plan. Audio CDs: 3 | | Audio CD | | $36.00 | | $36.00 | |
| | | NPSG13-107 | | Building Community While Greening the City: The Parklet Revolution Speakers: Ariel Ben-Amos, Senior Planner/Analyst, Mayor’s Office of Transportation and Utilities, Philadelphia, PA; Alexis Smith, Planner / Urban Designer, City of San Francisco, CA; John Bela, Principal, Rebar. Moderator: Judy Corbett, Executive Director, Local Government Commission The elements of a parklet – a parking spot transformed into a tiny public relaxation area – can vary, from a patch of grass-like turf and plants to an outdoor patio with seating. At a time when city budgets are severely constrained, parklets have become a popular way for residents and businesses to green their neighborhoods. Parklets got a start in 2005 in San Francisco, when staff of a design firm fed a parking meter with coins, covered the asphalt with sod, and added a potted tree. Their experiment spread like wildfire. The City responded by making parklets legal and setting up an approval process. Today parklets can be seen in neighborhoods throughout the City. The parklet concept has spread beyond SF, with different versions evolving for different climates. This session features a professional from the San Francisco Parks Department, a staff member from the Mayor’s Office in the City of Philadelphia, and a representative of Rebar, the design firm that initiated the parklet revolution. | | MP3 | | $10.00 | | $10.00 | |
