MR08-835

Leveraging Wires, Syndicates and News Services to Achieve Nationwide Coverage

Speakers: Lidia Wasowicz Pringle, Brooke Donald, Eric Auchard

Audio CDs: 1

Audio CD

$15.00

$15.00

CAF14-103

Emerging Monitoring and Evaluation Approaches for Climate Adaptation

Speakers: Timothy Burroughs, Climate Action Coordinator, City of Berkeley; Matt Hennigan, Energy Efficiency Engineer, City of Santa Monica; Cyndy Comerford, Manager of Planning and Fiscal Policy, San Francisco Department of Public Health; MODERATOR: Kristin Brubaker, Project Manager, Local Government Commission

Do you know if your adaptation planning and implementation efforts are working? Are they achieving desired outcomes? While some local governments and regions in California are leading the way on climate-adaptation planning and implementation efforts, many communities still struggle with how best to monitor and evaluate these efforts. This session addresses this emerging area of climate adaptation, highlighting communities on the frontline of monitoring and evaluation activities. Panelists from Berkeley, Santa Monica, and San Francisco share their experiences, including their successes, challenges and lessons learned. The session features a discussion about the most effective ways to structure adaptation monitoring and evaluation efforts; opportunities to leverage existing mechanisms; how to communicate results and information with stakeholders; and resources and templates that can be used to support monitoring and evaluation.

MP3

$10.00

$10.00

NPSG12-204

Labor Unions: Emerging Allies for Smart Growth

Speakers: Greg LeRoy, Executive Director, Good Jobs First; Kevin Pranis, Laborers International Union of North America; Aurita Apodaca, Organizer, FRESC for Good Jobs and Strong Communities; Lorena Gonzalez, Secretary/Treasurer/CEO, San Diego-Imperial Counties Central Labor Council

Some unions, like the Food & Commercial Workers who oppose Walmart and the Amalgamated Transit Union that advocates for transit, are well-known to smart growthers for their sophisticated advocacy. And unions have much more freedom to advocate than do non-profits or most public officials. But too often, labor leaders and growth-management practitioners do not know each other well or actively coordinate. This workshop is both "Labor's Self-Interest in Smart Growth" and "Labor Movement 101" with specific examples of smart growth advocacy from three exemplary labor groups and a pro-labor think tank.

MP3

$10.00

$10.00

MR08-834

Following the Conversation: How to Monitor Reputation in an Online World

Speakers: Emily Sobel, Rob Stokes

Audio CDs: 1

Audio CD

$15.00

$15.00

APSA_NY13-404

Symposium II: The Politics of Psychoanalytic Lexicography: Psychoanalytic Terms & Concepts

Speakers: Elizabeth Auchincloss, Eslee Samberg

Drs. Elizabeth Auchincloss and Eslee Samberg, co-editors-in-chief of “Psychoanalytic Terms and Concepts,” a volume co-published by Yale University Press and the American Psychoanalytic Association, present the challenges encountered in editing a psychoanalytic dictionary in this age of theoretical pluralism and postmodern challenges to “authority.” The editors describe the strategies they employed in their management of “point of view” and give specific examples to illustrate the political issues they negotiated in defi ning terms and concepts. They also place their project in context by describing the political issues that have shaped the history of psychoanalytic lexicography from its beginnings.

Audio CDs: 1

Audio CD

$15.00

$15.00

MR08-514

Measuring the ROI of Online Media: Blogs, Social Media and Buzz

Speakers: Katie Paine

MP3

$12.00

$12.00

MR08-722

Telling Your Branding Story Through PR

Speakers: Alan Elias, Bill Kircos

MP3

$12.00

$12.00

MR08-831

How to Craft a Powerful, Cost-Effective Social Media Strategy

Speakers: Sally Falkow, Brian Solis

MP3

$12.00

$12.00

MR08-942

Turn Your Pitch into Story and Watch your Placements Soar

Speakers: Brad White, Corinne Kovalsky

MP3

$12.00

$12.00

MR08-511

Influencing the New Influencers: Blogs, Podcasts, Online Video

Speakers: Paul Gillin

MP3

$12.00

$12.00

APSA17-405

Symposium II: Poetry and Psychoanalysis

Speakers: Moderator: Carol Snow (San Francisco, CA) Presenters: Forrest Hamer, Ph.D. (Oakland, CA) Susan Kolodny, D.M.H. (Oakland, CA)

This symposium will be a moderated conversation between three analyst-poets and a poet “interviewer” reflecting on the relationship between psychoanalysis and poetry. Listening, embodied experience, time, language, inspiration, blocks to (and supports of) creative expression all will be considered. The three will discuss the process of making poems, their own paths to writing poetry, as well as the relationship of poetry to psychoanalysis. The two psychoanalyst-poets are Forrest Hamer, Ph.D. and Susan Kolodny, D.M.H. The interviewing poet is Carol Snow who is an esteemed poet and not a psychoanalyst.

MP3

$15.00

$15.00

MR08-943

Master Class: Guerrilla PR in a New Media World

Speakers: Jill Lublin

MP3

$12.00

$12.00

MR08-1604

Long Live the Press Release: Powerful New Techniques Give It New Power

Speakers: Michael Pranikoff, Laura Sturaitis, Paolina Milana

Audio CDs: 1

Audio CD

$15.00

$15.00

NPSG12-201

Advances in GIS for Smart Growth — Horizontal and Vertical

Speakers: Jon Harrison, Senior Consultant for Local Government Solutions, ESRI; Councilmember, City of Redlands, CA; Matthew Baker, Product Engineer, ESRI; Eric Wittner, 3D GIS Specialist, ESRI

Whether it’s appealing, vibrant infill and retail revitalization, complete streets and public spaces, traffic calming, or a more extensive network of safe bike routes and pedestrian trails – using GIS in 2D and 3D can make a difference. Like the broader toolbox of smart-growth concepts and strategies, the techniques and capabilities of GIS are advancing and emerging. GIS can intertwine complex details of demographic, geographic and urban design factors that communities can use to easily analyze and visualize the implications of alternative development scenarios. With GIS we can 'see' what and how possible solutions work.

Audio CDs: 1

Audio CD

$15.00

$15.00

MR08-1401

Using New Technology to Communicate Directly with Customers

Speakers: Mike Moran, Paula Berg

MP3

$12.00

$12.00

MR08-1205

Meeting the Special Needs of Online Publications

Speakers: Michael Goodman, Jeanne Carstensen, Rafe Needleman, Stacey Delo

MP3

$12.00

$12.00

MR08-723

Evergreen Magic-How to Make News When There's No News

Speakers: Sandra Fathi, Joanne Ritter

MP3

$12.00

$12.00

MR08-1201

How to Make Your Corporate Blog Pay Off

Speakers: Tac Anderson, Jennifer Cisney, Robert Scoble

MP3

$12.00

$12.00

MR08-513

What Every CEO Wants to Know: What is the Value of Your Reputation?

Speakers: Mark Weiner

MP3

$12.00

$12.00

NHF12-121

Insurance and Advocacy

Speakers: Johanna Gray, MPA; Ellen Riker; Michelle Rice

NHF’s DC consultants provide an update on the political climate post election, its potential impact on health reform implementation and what it means to you as a consumer. Learn how to use the Personal Health Insurance Toolkit to assist you in evaluating your health plan options.

MP3

$20.00

$20.00

Subtotal

$262.00