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Audio Books



Media Relations, 2007


#

Title

Audio CD

MP3 Download

Video DVD

USB Stick

MREL07-000

FULL SET SPECIAL

Audio CDs: 44

$475.00

$275.00

MREL07-100

Welcome: “Seizing the Day: A Revolutionary Time for Public Relations”

Speakers: by Jim Sinkinson Keynote #1: Juan Williams: “New Media’s Impact on the News Media”

Audio CDs: 1

$15.00

$8.00

MREL07-110

Keynote #2: “Shock of the New: How Will PR Meet the Challenge?”

Speakers: with panelists Amy Binder, Ray Kotcher, Marcia Silverman, and Ronn Torossian

Audio CDs: 1

$15.00

$8.00

MREL07-1201

Using Your Company’s Intellectual Property to Gain Press Coverage

Speakers: Terry Corallo, Randy Poe

Audio CDs: 1

$15.00

$8.00

MREL07-1202

Using PR to Position —or Reposition— Your Brand

Speakers: Jenny Dervin, Andre Manning, Andrew Wood

Audio CDs: 1

$15.00

$8.00

MREL07-1203

Creating Industry Action Groups to Preemptively Position Your Cause

Speakers: Rick Berman

Audio CDs: 1

$15.00

$8.00

MREL07-1204

PR Overload: Managing Resources in a Web 2.0 World

Speakers: Ed Schipul, Ephraim Cohen, Michael Brewer

Audio CDs: 1

$15.00

$8.00

MREL07-1205

Placing Your Opinion in Major League Op-Ed Pages

Speakers: Michael Cross-Barnet, Joanne Armao, Mary Lou Forbes, Barbara Hollingsworth

Audio CDs: 1

$15.00

$8.00

MREL07-1300

Luncheon Keynote #4: “Journalism, PR and the Future of Social Media”

Speakers: David Pogue

Audio CDs: 1

$15.00

$8.00

MREL07-1401

How to Make News When There’s No News

Speakers: Gordon Lambourne, Lisa Anderson, Shakira Brown

Audio CDs: 1

$15.00

$8.00

MREL07-1402

How to Answer Any Reporter's Questions

Speakers: Tripp Frohlichstein

Audio CDs: 1

$15.00

$8.00

MREL07-1403

How to Prove Your Value in the Face of Disaster

Speakers: Lisa Szarkowski, Jennifer Laszlo Mizrahi, Rachel Querry

Audio CDs: 1

$15.00

$8.00

MREL07-1404

Pitching and Working with Bloggers: Advice from the Top

Speakers: Josh Hallett, Phil Gomes, Patrick Hynes

Audio CDs: 1

$15.00

$8.00

MREL07-1405

Journalists Speak Out: How to Build Long-Term Relationships with the Press

Speakers: Paul Glastris, Janet Bodnar, Keith Alexander, Craigh Barboza

Audio CDs: 1

$15.00

$8.00

MREL07-1501

How to Land Top-Tier, Holy Grail Media Coverage in the WSJ, NYT and "Today" Show

Speakers: Michael Smart

Audio CDs: 1

$15.00

$8.00

MREL07-1502

PR Masters Speak Out: How to Develop Long-Term Relationships with the Press

Speakers: Stephen M Brown, Ruth Sarfaty, Lisa Kovitz

Audio CDs: 1

$15.00

$8.00

MREL07-1503

When the Press Attacks: Handling Gotcha Journalists

Speakers: Jim Cameron, Lynn Espinoza

Audio CDs: 1

$15.00

$8.00

MREL07-1504

Exploiting Social and Consumer- Generated Media: Wikis, Second Life, YouTube and More

Speakers: Constantin Basturea, Catherine Smith, Giff Constable

Audio CDs: 1

$15.00

$8.00

MREL07-1505

How to Work with Heavyweight Dailies

Speakers: Maralee Schwartz, David Cook, Geri Coleman Tucker, Don Frederick

Audio CDs: 1

$15.00

$8.00

MREL07-1601

Email Pitching Mastery: Killer Subject Lines and Letters

Speakers: Tom Gable, Dan Beeson

Audio CDs: 1

$15.00

$8.00

MREL07-1602

Promoting Your Experts, CEO and Spokespeople in the Media

Speakers: David Egner, Jack King, Hallema Clyburn

Audio CDs: 1

$15.00

$8.00

MREL07-1603

Why Corporate Crisis Plans Fail: Avoiding Mistakes, Omissions and Blind Spots

Speakers: Alan Hilburg

Audio CDs: 1

$15.00

$8.00

MREL07-1604

Using New Techniques to Create Buzz, Viral & WOM Marketing

Speakers: Bill Bonner, Tony Sapienza, Lloyd Trufelman

Audio CDs: 1

$15.00

$8.00

MREL07-1605

Hearts and Minds: Inside Top Business Journalists

Speakers: Janet Novack, Lorraine Woellert, Amanda Long, Tim Smart

Audio CDs: 1

$15.00

$8.00

MREL07-200

Keynote Address #3: “How Communicators Can Harness the Wisdom of Crowds”

Speakers: James Surowiecki

Audio CDs: 1

$15.00

$8.00

MREL07-511

Tough Sell: Championing Controversial Causes and Winning

Speakers: Mike Holtzman

Audio CDs: 1

$15.00

$8.00

MREL07-512

The Source of PR Creativity— Inside and Outside the Box

Speakers: Doug Dome

Audio CDs: 1

$15.00

$8.00

MREL07-513

Stopping Negative Headlines Before They Hit the Street

Speakers: Michael Shannon

Audio CDs: 1

$15.00

$8.00

MREL07-514

Measuring the ROI of Blogs, Social Media and Buzz and Alternative Media Campaigns

Speakers: Katie Paine

Audio CDs: 1

$15.00

$8.00

MREL07-515

Take it to the Airwaves: Working with Leading Broadcast Outlets

Speakers: Richard L. Harris, NPR John Gilmore, “Larry King Live”, Morgan Till, “NewsHour with Jim Lehrer”, Dan Green, “Nightline”

Audio CDs: 1

$15.00

$8.00

MREL07-721

Secret Ways to Increase the Pickup of PSAs

Speakers: Stan Zeitlin, Kathy Crosby

Audio CDs: 1

$15.00

$8.00

MREL07-722

How to Establish Your Company as an Industry Thought Leader

Speakers: Russ Yarrow, Peter Horowitz

Audio CDs: 1

$15.00

$8.00

MREL07-723

Bully Pulpits: Speaking Secrets of World-Famous Newsmakers

Speakers: TJ Walker

Audio CDs: 1

$15.00

$8.00

MREL07-724

Media Relations Unbound: How SEO and Social Media Have Revolutionized Our Reach

Speakers: Jamie O'Donnell, Sally Falkow, Lee Odden

Audio CDs: 1

$15.00

$8.00

MREL07-725

Riding the Wires & Syndicates to Nationwide Coverage

Speakers: Michael Marshall, Rob Doherty, Rob Wells, Fred Povey

Audio CDs: 1

$15.00

$8.00

MREL07-831

Best Practices of Highly Effective Corporate Spokespeople

Speakers: Shelia Consaul, Erin Kiernon

Audio CDs: 1

$15.00

$8.00

MREL07-832

Tying PR Results to Corporate Sales and Profits

Speakers: Angela Jeffrey, K.C Brown

Audio CDs: 1

$15.00

$8.00

MREL07-833

Why Should Your Boss Listen to You: The Seven Disciplines of the Trusted Strategic Advisor

Speakers: (Part I) James E, Lukaszewski

Audio CDs: 1

$15.00

$8.00

MREL07-834

Entering the New Age of Corporate Video and Webcasting

Speakers: Kristin Conant, Greg Radner, Jennifer Ploszaj

Audio CDs: 1

$15.00

$8.00

MREL07-835

How to Pitch Features to Mass-Market Consumer Magazines

Speakers: Bill Newcott, Carol Clurman, Sheila F. Buckmaster, Alex Kingsbury

Audio CDs: 1

$15.00

$8.00

MREL07-941

Master Class: Secrets of the Irresistible Telephone Pitch

Speakers: Doug Simon, Dick Grove

Audio CDs: 1

$15.00

$8.00

MREL07-942

Secrets of Creating a World-Class PR/Communications Departmen

Speakers: Doug Michelman, Jennifer Kuperman

Audio CDs: 1

$15.00

$8.00

MREL07-943

Why Should Your Boss Listen to You: Part II

Speakers: James E Lukaszewski

Audio CDs: 1

$15.00

$8.00

MREL07-944

The Powerful Sense (and Nonsense) of Corporate Blogging

Speakers: Christopher Barger, Christine Halvorson, Debbie Weil

Audio CDs: 1

$15.00

$8.00

MREL07-945

Influencing the Influencers: Telling Your Story to the Policy Press

Speakers: Adam Kushner, Ellen Schweiger, Eliza Newlin Carney, Kate O'Beirne

Audio CDs: 1

$15.00

$8.00



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